When face to face with a crying person, most of us don't know how to react. Some ignore the situation altogether; others uncomfortably attempt to comfort their weepy acquaintance. At the end of the day, a Kleenex says more than you can. Because let's face it, you're awkward.



These YouTube banner ads run next to notoriously sad videos.


Users can send Kleenex emojis to their overdramatic friends from a package available for download.

Kleenex's Twitter gets in on the fun too.

Ferris Bueller would be proud of this Kleenex automated response soundboard.