When face to face with a crying person, most of us don't know how to react. Some ignore the situation altogether; others uncomfortably attempt to comfort their weepy acquaintance. At the end of the day, a Kleenex says more than you can. Because let's face it, you're awkward.

 

BANNERS:

These YouTube banner ads run next to notoriously sad videos.

EMOJIS:

Users can send Kleenex emojis to their overdramatic friends from a package available for download.

Kleenex's Twitter gets in on the fun too.

Ferris Bueller would be proud of this Kleenex automated response soundboard.