Humm Kombucha is a feel-good party that you can’t help but want to join. We brought their positive point of view to life with a campaign and a social media take-over inviting everyone to grab a kombucha and Humm Along.
To bring Humm Along to life, we created social guidelines and a campaign toolkit. We also translated the colorful personality of Humm Along into product packaging, working with an illustrator to bring each flavor to life with custom lithographs.
ECD: Matt Peterson
AD: Keslie Watts
CW: Sammi Chancey
Illustrator: Taylor Rose