New Yorkers are constantly on the move. Getting them to slow down long enough to grab their attention is almost impossible.

Their lifestyles are hectic. Their apartments are shoebox sized. And there’s not a washer or dryer in sight. 

So to announce the grand opening of Nordstrom Rack's new store at 31st and 6th,  
we met them where we knew they’d be.

The laundromat.

ECD: Ian Cohen

AD: Evan Bross

AD: Keslie Watts

CW: Sammi Chancey